About Bodies and Resiliencies
About Bodies and Resiliencies is a project that seeks to question the historical assumptions about women's behaviour, body, and gestures present in the perpetuation of oppression in the Colombian context.
This performance transgresses the historical and corporal repetition of the roles associated with the iconography of femininity: the Marian archetype, the body of desire and the housewife. These archetypes materialise through photographs, video art, sound design, specific symbols in jewellery and make-up.
Art direction | Research | Editorial design | Photography
| Photo retouching
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Video Art
Photography and photo retouching
Video stills | Full video here
Project book and research | Full book here
The Emperor's Feast, Ai Weiwei
I headed the creation of the digital and print design for the exhibition. These included the decision-making of the graphic image, the catalogue, and the supervision of photos for the exhibition room and the artworks. I also designed the communication strategy through MailChimp.
For its creation, I focused on a neat layout and took advantage of the resources linked to the Chinese zodiac, besides Chinese typographic characters and LEGO details. I also used as main elements red and black colour to give it power and elegance.
The challenge was to develop different digital and print designs that would fulfil the high expectations of a world-class artist such as Ai Weiwei.
Graphic design
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Editorial design
| Social media
| Team management
| Communication strategy
Visual identity
Catalogue & Invitation | Full catalogue here
Environmental Branding. Exhibition photographs by Juan Pablo Velasco
Ai Weiwei's thank you video
Abu Dhabi Art Fair 2023
I was in charge of establishing the guidelines for creating the initial 3D render of the booth, the graphic and motion pieces for social networks, the newsletter for MailChimp, the exhibit labels for the artworks, and the photographs, digital collages, and layout that made up the preview to be shared with international collectors.
The goal was to stand out and compete with the best international galleries participating in the main contemporary art fair in the United Arab Emirates.
Graphic design
| Social Media
| Video |
Photography | 3D Render
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Digital retouching
| Team management
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Communication strategy
Clean layout, photography and digital retouching
Video & Newsletter
3D Render
Re, Vanessa Gómez
This visual image was created based on the concept of repetition and the texture of woven horsehair, which were the main elements of the exhibition.
Screen printing and the interaction between organic materials such as cardboard and parchment were also part of the physical invitation, where people could see the bridge between the rustic, the handmade, and the sophisticated.
Digital & print design
| Social media
| Team management | Communication strategy
Visual identity
Printed Invitation
Environmental Branding. Exhibition photographs by Juan Pablo Velasco
National Museum of Colombia
As part of the design and communications team, I created communication campaigns such as Mission 200 in collaboration with Google Arts & Culture. Additionally, I created banners and videos for the content grid to engage with the digital community of Facebook, Instagram, Twitter and the official website. Besides, I contributed to the design of infographics and maps to simplify complex information about the long-term strategy of the museum.
I was also responsible for the photographic record of the museum's events, exhibitions and activities.
The aesthetics of each outcome aligned with the friendly, colourful and easy to understand tone of the museum.
